Binance Research
Redesign leadership
Binance Research
Crypto Analysis & Data
Experience Leadership
Commune Design built exceptional residential architecture. But they wanted hospitality projects—boutique hotels, restaurants, mixed-use developments. Their portfolio communicated "residential specialists." Hospitality clients didn't take them seriously. The work was there, but positioning obscured it. They needed repositioning around approach, not building type.
Challenge
Binance Research publishes institutional-grade analysis for everyone in the digital asset industry, from retail traders checking a token report on their phone to institutions reading in-depth research on a desktop. The redesign had to serve all of them equally well, on whatever device they used. I designed the experience mobile first and scaled it up through tablet, laptop and wide desktop breakpoints. Each layout was planned so long-form reports, data charts and research listings stayed readable and easy to scan, without losing depth on smaller screens or feeling sparse on larger ones. Navigation, filtering and report cards adapted to each breakpoint, so users could find, read and share research the same way across devices. To keep it consistent, I benchmarked leading research and financial data platforms, set heuristic standards for the dashboard and listing views, and wrote UX copy that worked within the tighter space of mobile layouts. The result was a single, responsive research experience that felt native on every device, not a desktop site squeezed onto a phone. Your page lists the project as 2019, so check which year you want to use. I’ve also kept the copy free of metrics because the page doesn’t include any. If you have figures like mobile traffic share or reading time, they’d make this much stronger.
Solution
I redesigned Binance Research around a mobile-first strategy. Most people in crypto check markets on their phones, often on the move and in short bursts, so we designed for the smallest screen first and treated it as the core experience, not a cut-down version. Starting on mobile forced clear priorities. Every report, chart and listing had to earn its place on a narrow screen, which shaped a simpler content hierarchy: the headline insight first, key data next, and full analysis one tap away. Report cards, filters and navigation were built as touch-friendly components that stayed easy to use one-handed. From there, we progressively enhanced the layout for tablet and desktop. Larger screens gained multi-column research listings, side-by-side data and richer dashboard views for institutional readers, without changing how the experience worked. Because the foundations were set on mobile, every breakpoint shared the same components, patterns and voice. The result was a faster, more focused research platform that made institutional-grade analysis accessible to anyone, wherever they were reading it.
Result
We delivered the full redesign within a single quarter, from benchmarking and heuristic standards through to responsive designs ready for every breakpoint. Mobile-first foundations gave the team one shared set of components and patterns, which kept design and build moving quickly without trading off quality. The timing mattered. 2020 was a breakout year for crypto: the market grew more than threefold and Binance’s institutional client base grew by nearly half. More people than ever were looking for credible analysis, and Binance Research was ready to meet them on any device, with research that was easier to find, read and share. - Full redesign delivered within one quarter - One responsive system across mobile, tablet and desktop Audience: Binance Research reached 1.8 million users in 2020, and Binance Academy reached 4.7 million. Trading: Binance traded over $3 trillion in 2020, peaking at $35 billion in a single day. Market: The crypto market grew from $193 billion to $641 billion over the year. Ecosystem: Binance backed 75+ projects through grants and fellowships and onboarded 400 brokerage partners in 30+ countries. Charity: Binance Charity raised $10 million, delivering 1.5 million PPE units to 400 hospitals in 26 countries.
From our Client:
"William has done an exceptional job, redesigning the Binance Research platform and transforming it into a powerhouse analysis and reseacrh tool accessed by millions worldwide."
CZ
CEO