About I’m Will, I’m a senior UX/UI, Product designer and Service designer based in Canberra or Sydney with more than 20 years experience designing products and services for organisations where getting it right matters: government agencies, global banks, financial institutions and decentralised finance platforms. My work sits where complexity meets people.

Whether it’s a citizen applying for a government service, a customer moving money across borders or a trader using a DeFi protocol, I design experiences that turn complicated systems into something clear, trustworthy and usable. Where I’ve worked I’ve designed for some of the most demanding environments in financial services and the public sector.

At Deloitte Digital, I worked with C-level executives at AMP Financial Services, aligning leadership on strategy and turning executive priorities into designs teams could deliver. At Standard Chartered, I worked across global banking markets, balancing regional regulation, business goals and the needs of customers in very different contexts. I’ve also designed for Commonwealth Bank and Macquarie, where scale, security and compliance shape every decision. In digital finance, I’ve worked with Binance, one of the world’s largest crypto exchanges, and with DeFi protocols including Olympus DAO, ARCx and Infrared Finance.